Marketing – Search Engine Optimization [SEO]
We take a multi-faceted approach to search engine optimization and integrate it into every Web solution we build. Here are some of the ways we enhance a site’s searchability:
- Keyword research – Determine keywords that can drive the most qualified traffic to
the client site
- Competitor/vertical analysis – Research client competitors and business category to
identify and evaluate areas that offer the most successful strategies for reaching
targeted users
- SEO content & site audit – Analyze site content and technical aspects to deliver
recommendations for improving search engine friendliness
- Page layout/Design analysis
- Content analysis
- URL strategy
- Content Management System (CMS) structure
- Link strategy (internal and external)
- Code review and optimization
- Domain strategy
- Implementation – Implement all the recommendations of the site audit, such as
URL structure, link strategy, content, meta-tags and more
- Tracking and reporting – Using industry-proven tools, we report on various
KPIs (Key Performance Indicators) for clients, focusing on rankings, conversions
and ROI for the organic referral traffic
- Maintenance – Continually maintain achieved rankings on the search engines
through ongoing evaluation of traffic and keywords
Drive the Right Traffic
Search Engine Optimization (SEO)
Paid Search
Paid Inclusion
Local Search Engine Marketing
International/Multi-lingual SEM |