User Experience – User Research, Segmentation & Persona Development
The key to designing a great user experience is simple: understand your users. Only then can you create a solution that aligns with their needs and expectations, actually anticipating their desires. At Roundarch, we use a combination of primary, secondary and metric-driven research to develop detailed profiles of users.
Of course any given site has many constituents. So we craft our research results into user segments, identifying various groups from both demographic and psychographic perspectives. From there, we develop user personas: composite portraits of individual users created to represent a user group as a whole.
Our research capabilities include:
- Contextual Inquiry
- Ethnographic Research
- Focus Groups
- Survey Design and Administration
- Cognitive Walk-throughs
- Usability Testings
- Card Sorting
User Research, Segmentation & Persona Development
Heuristic & Competitive Analysis
Content Analysis & Requirements
Functional Design & Specifications
Information Architecture & Design
Taxonomy & Metadata Design
Interaction Design
Visual Design
Animation Design
|